A few months ago I started an Instagram account called @wastingcoffee. It's a humor page that doubles as a community forum for exchanging tips on reducing waste in the coffee industry. One thing led to another, and I ended up writing a book!
The Italian equipment manufacturer Faema helped me create the book by subsidizing some of the costs, and generously hosting the release event at their pop-up cafe in New York City. With huge thanks to Faema, I'm super excited to offer the book here on my webshop!
@wastingcoffee is a satire Instagram account that I founded in March 2019. The account's gallery posts respond to the industry trend of aestheticized coffee waste - images of coffee splashed in the air, dumped on the ground, and thrown into lakes - with humorous captions calling attention to larger dynamics at play.
But the photos are only a jumping-off point for conversations about reducing waste in all areas of the coffee industry. Using Instagram's Highlights feature, I curate sustainability tips from hundreds of community members, organized by topic. I also host community conversations in the comments sections of my posts.
About The @wastingcoffee Guide To Not Wasting Coffee:
In The @wastingcoffee Guide To Not Wasting Coffee, I have collected, curated and expanded upon the conversations taking place on @wastingcoffee. It's more than just tips on re-using batch brew - although you'll find some great ones! The book introduces a holistic operational approach to reducing waste and lowering costs, while improving quality, customer experience, and team morale.
We begin by exploring the green coffees that roasteries choose to purchase and from there move into roasting, brewing, the math behind extraction yield, barista training, latte art throwdowns, and more. I got to speak with a wide array of amazing coffee professionals, including many that I lowkey idolize, and their thoughts and perspectives are shared throughout the book.
Not Wasting Coffee is both a practical reference and an interesting cover-to-cover read. It is *packed* with actionable information and the first half of the book doubles as a comprehensive reference on extraction for baristas of all experience levels. I'm super excited for everyone to read it!
Kat Melheim of Coffee People Zine created the layout for this book, and the beautiful cover illustration is by Chris Hulsizer.
NOTE: I know it can be confusing when a project is sponsored. So I want to be transparent here and share that my printing costs were partially subsidized for the first run of 50 books only, and 40 of those books were given out at the release event. The following printings are completely on me.
When I made this book I learned that PRINTING IS EXPENSIVE. So I decided to print it with saddle stitch binding in order to keep pricing affordable to a wider range of people. The lowest sliding scale option here - $17 - is my actual materials cost. This is materials only, and doesn't include labor.
I really want the info to be accessible for everyone, so I'm hoping everyone will just keep using the honor system and choose the sliding scale level that they can afford. I’m a small business owner and my only employee. Any margin I can make from any item in the shop is a really huge help to me!
This item is priced on a sliding scale. Just choose the price that is comfortable for you. My goal is to make each item as accessible as possible, to folks from all different parts of the coffee industry. It works because the community truly observes the honor system: those who are able to pay more make it possible for others with less resources to pay less.
Every order is hand-packed with care by me, Umeko, in my bedroom in West Oakland. Profits from most sales go toward my labor for packing, shipping, admin, design, and writing (check my coffee blog!) - *except* for products labeled Solidarity.
For these items, 100% of profits go to the nonprofit organization named in the product description. All Solidarity items are marked with a 💞.
If you have any questions at all, please feel free to message me!
follow me on Insta if u want: @umeshiso_
(That's where I share new stuff for the shop 😊)
For nerdy posts about coffee, check out the blog: https://umeshiso.com/blog
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