When you purchase this listing, you will receive The @WastingCoffee Guide To Not Wasting Coffee in both .pdf and .ebook form.
A few months ago I started an Instagram account called @wastingcoffee. It's a humor page that doubles as a community forum for exchanging tips on reducing waste in the coffee industry. One thing led to another, and I ended up writing a book!
The Italian equipment manufacturer Faema helped me create the book by subsidizing some of the costs, and hosted the release event at their pop-up cafe in New York City. With huge thanks to Faema, I'm super excited to offer the book here on my webshop!
@wastingcoffee is a satire Instagram account that I founded in March 2019. The account's gallery posts respond to the industry trend of aestheticized coffee waste - images of coffee splashed in the air, dumped on the ground, and thrown into lakes - with humorous captions calling attention to larger dynamics at play.
But the photos are only a jumping-off point for conversations about reducing waste in all areas of the coffee industry. Using Instagram's Highlights feature, I curate sustainability tips from hundreds of community members, organized by topic.
About The @wastingcoffee Guide To Not Wasting Coffee:
In The @wastingcoffee Guide To Not Wasting Coffee, I have collected, curated and expanded upon the conversations taking place on @wastingcoffee. It's more than just tips on re-using batch brew - although you'll find some great ones! The book introduces a holistic operational approach to reducing waste and lowering costs, while increasing quality, customer experience, and team morale.
We begin by exploring the green coffees that roasteries choose to purchase and from there move into roasting, brewing, the math behind extraction yield, barista training, latte art throwdowns, and more. I got to speak with a wide array of amazing coffee professionals, including many that I lowkey idolize, and their thoughts and perspectives are shared throughout the book.
Not Wasting Coffee is both a practical reference and an interesting cover-to-cover read. It is *packed* with actionable information and the first half of the book doubles as a comprehensive reference on extraction for baristas of all experience levels. I'm super excited for everyone to read it!
Kat Melheim of Coffee People Zine created the layout for this book, and the beautiful cover illustration is by Chris Hulsizer.
NOTE: When I made this book I learned that PRINTING IS EXPENSIVE. So I decided to print it with saddle stitch binding in order to keep pricing affordable to a wider range of people. And I'm offering the book in digital format for those who are not able to afford the lowest sliding scale for print - and also for folks who just prefer to read things on their phone or tablet, want to save the paper and shipping, or whatever other reason!
I really want the info to be accessible for as many people as possible. If you have any questions at all, please feel free to message me!
Follow me on Insta if u want: @umeshiso_
(That's where I share new stuff for the shop 😊)
For nerdy posts about coffee, check out the blog: https://umeshiso.com/blog
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