"There are a couple points of view that I have - first is that transparency is always good because it holds everyone accountable and being disruptive is in essence a good thing.

The other is that this information might seem private to a grower - and as long as we know internally that we are supporting good healthy supply chains then that is enough."

Just when I thought this couldn't get any more surreal, Oodie smiled at the judges and said, "Coffee is not just for white people."

"The hope is that there is a professional business relationship being cultivated between the parties, and not a weird colonial construct."

"I’m going to be real with you, sometimes it’s going to be like pulling teeth to get the accountability you need ... but it’s 100% what we need to be doing right now imo.

Not just roasters - but also baristas and people who love coffee too."

"Coffee is oddly kept at a volatile and low price compared to other commodities.

If you look at the market price of other things like legumes, sugar, and other staples, there are obvious ebbs and flows with supply and demand.

But coffee is a very time and resource intensive crop compared with a lot of others.

The specialty coffee sector aims to help with this volatile pricing, but there are some problems that we need to work through together."

"If you buy a bag of specialty coffee, you’ll often see the processing method on the label - this is because the method impacts flavor. Typically, one method or the other works better based on climate, access to water, and intended market."

"'It's picked by hand' is an oversimplification that kind of fetishizes low-wage labor, but it is one concrete difference that is easily understood by the consumer."

"Within one species - apple - there are different varieties. Gala, Fuji, Honeycrisp (the best one), Red Delicious (the obvious worst lol)."

"When we buy strawberries at the store, do we see photos that the strawberry buyer took of the strawberry farmer's baby? I mean that would be fine, but no we don't see that."